Growth capital and sales support for faster scaling of your business model.




Venture capital for innovative and dynamic start-up companies in the “Technology/Internet” and “Life Science/Health Care” sectors

Ensure your success by taking advantage of the unique ALSTIN investment approach: Customised, active support in sales, marketing and management in combination with Growth Capital. In order to facilitate sales and to accelerate growth, portfolio companies can draw on the extensive corporate experience of the ALSTIN investment professionals and sales experts.

The investments will benefit particularly from the regular exchange and support in the following areas:
Sales support

The intensity of the operational sales support depends on the individual needs of the company. Key points from the comprehensive catalog of services of the experts concerning coaching to implement revenue-generating activities, such as:

  • – Improvement of customer communication
  • – Sales training / seminars
  • – Optimization of sales processes
  • – Measures to control sales
  • – Advice on bonus and incentive systems
  • – Recruiting support
  • – Training of new sales staff
  • – Education and training of managers

By regular activities carried out following effects were achieved in the company demonstrably:

  • – Improve Conversion Rate
  • – Increase customer acquisition
  • – Increase of revenues
  • – Increase of employee motivation
Marketing Support

The multi-channel marketing advice is tailored to the needs of businesses. The focus of coaching the cross-channel, user-oriented customer communication is according to the latest aspects of neuromarketing. The following deals for easier customer acquisition, the investments use for themselves:

  • – Marketing audits
  • – Optimization of all marketing materials
  • – Cross-media neuromarketing (Limbic Marketing)
  • – Competitive analysis
  • – Market Research

Due to the additional measures, the following effects were achieved proven:

  • – Increase in customer inquiries
  • – Increase Conversion Rates
Network access

You need contacts with decision-makers? We bring our interests together with influential people in business, politics and society at home and abroad.

The principals and the Alstin team can help you with network contacts in the following areas:

  • – Access to decision makers in large corporations
  • – Contacts with relevant media houses
  • – Obtaining internationally known celebrities
  • – Find other financing partners
Follow-on financing and exit

Successful companies want to grow strongly and expand rapidly. To this end, further rounds of financing are often necessary in order to open up future potentials.

To secure your future expansion, we support our investments with:

  • – Help in finding investors
  • – Excellent contacts with development institutions
  • – Further Alstin-investments in future financing rounds
Executive management seminars

Many years of business experience in entrepreneurship and management is characterized by the Alstin team. This knowledge is passed along external top speakers regularly in executive events to the founders.

Speakers extracts of events:
Sven Gabor Janszky
(Germany’s most famous futurologist)

Dr. Philipp Rösler
(Managing Director and board member of the World Economic Forum)

Matthias Horx
(Most influential trend researcher in the German-speaking countries)

Prof. Markus Hengstschläger
(Head Department of Medical Genetics, University of Vienna)

Dr. Alexander von Frankenberg
(General Manager of the High-Tech Gründerfonds)

Alexander von Preysing
(Head of Issuer Services German Börse AG)

Public relations

As a communications consultant, we support the investments to be known in the relevant target groups. Whether external communication or the design of internal communication. The company can always rely on the Alstin PR-support.

Excerpts of the PR-support offer:

  • – Development of communication concepts
  • – Support for the media response
  • – Optimization of Press Releases
  • – Development of social media campaigns
  • – Contacts with journalists
Human Resource Management

A company is only as strong as the team behind. The experts of personnel management support investments in all personnel matters.

The support takes place in the following areas:

  • – Finding and retaining high potentials
  • – Use of the large talent pools
  • – Network of experts to clarify labor law issues
  • – Design top modern Compensation and career systems
  • – Individual training for Executives
  • – Coaching on all personnel issues
  • – Organizing employee share ownership programs (ESOP esp.)

We help investments with direct access to the large Alstin expert network of specialists in all fields of law.



Each of our portfolio companies has the potential to have a long-term impact on markets.

ALSTIN portfolio holdings are characterised by outstanding teams with innovative business concepts and dynamic growth. Selected investments at a glance:


The numerous awards testify the success of Alstin investments

 Ideal growth support in the form of targeted investments in innovative companies

ALSTIN finances intelligent business growth, e.g. the development & expansion of sales & marketing, continued product & service development, acquisitions and internationalisation



Technological leadership / Special know-how / Patents



Scalable and potentially disruptive business models,
ideally internationally applicable



Company headquarters or significant operational business in Germany, Switzerland, Austria (GSA)



Unique selling points with competitive advantage



Market-ready products or services (Proof of Concept)



Outstanding teams



Favourable market position with significant future growth potential

Your business plan should include the following:

Executive Summary / Business model / Objectives & strategy / market analysis / Experience of the key resources / Implementation plan / Ownership structure / Financial plan

Simply send us your business plan to:





The Team


Many years of investment team experience and access to a unique network are combined in the team.

The investments benefit in particular from the combination of entrepreneurial skills and first class expertise as well as access to a top-level international network.

This allows us to support you in all important stages of your company’s development, right up to the point of a strategic exit.



Carsten Maschmeyer is a successful entrepreneur, consultant and financial investor. He concentrates his investment activities in Maschmeyer Group. His main focus is monitoring the investments made by Alstin. To them he dedicated to an investor, strategic sparring partner and mentor. In 2007, Carsten Maschmeyer sold his company AWD to Swiss Life. Under his leadership AWD expanded in eleven countries and rose to become Europe's largest independent financial services provider. In 2000 he made a successful IPO and brought his company to the M-DAX.

Carsten Maschmeyer


Jörg Goschin, co-founder and Managing Director of ALSTIN, looks back on more than 25 years of experience of managing transactions in the areas of internet, technology and industry at leading companies in the private equity sector. Before that, the doctor of industrial engineering was Partner and Managing Director of the Blackstone Group in London. From 2005-09, he was Managing Director of Cerberus Capital Management (Frankfurt/New York). In the course of his career, he also worked for BNP Paribas (Member of Executive Management, Germany), firstfive (founder and CEO), The Boston Consulting Group and Bankhaus Metzler.

Dr. Jörg Goschin
Principal, Managing Director


Lead Investment Team


Jens Dieter manages the administrative affairs of ALSTIN. The trained banker, who holds a degree in business administration, has more than 20 years of professional experience in the fields of finance, reporting and controlling. Before joining ALSTIN, he was the Managing Director of Finance and Administration at Swiss Life Select Germany and Senior Vice President of Corporate Controlling at AWD Holding AG.

Jens Dieter
Managing Director, CFO

Since 2007, Dr. Lukas Guenther has gained profound experience in the private equity / venture capital investment field. The qualified doctor and surgeon previously was Investment Director at Wellington Partners Venture Capital (Munich/London), where he specialised in investments in the areas of life science, technology and e-health and managed 28 equity transactions. In his academic career he held positions at Harvard University, University of Minnesota, and University of Freiburg. He holds an MBA degree from RSM Erasmus University.

Dr. Lukas Guenther
Investment Manager

Christian Friedrichs is involved with a variety of investment processes, including the initial selection of investment opportunities, the analysis of business plans, financial planning and company valuation. The specialist for finance and international accounting previously worked as Analyst and Portfolio Manager at ARIS GmbH.

Christian Friedrichs
Investment Analyst

Growth Support Team


As Head of Sales Projects Lars Conrad supports Alstin investments in analyzing, optimizing and expanding their sales on the basis of field-tested recommendations for action.

He coaches managers, sales managers and employees in the implementation of customized communication standards and presentation techniques.

Lars Conrad
Head of Sales Projects

Karsten Mitzinnek has more than 18 years of experience in advising companies and organizations in all aspects of marketing and information technology.

As a successful CEO and founder, he now supports the Alstin investments in advertising and brand positioning, internal and external communication, in matters of e-business and the development of cross-media customer acquisition concepts.

Karsten Mitzinnek

As a specialist in cross-cultural communication and body language Marc Schröder supports the Alstin investments in the expansion abroad and the establishment of international networks. With his longstanding international experience he is coach and sales manager for successful communication and business practices in the target countries.

Marc Schröder
Sales International

Dr. Stefan Ebner supports the investments with its expertise in sales and support.

Dr. Stefan Ebner
Business Consultant

Operations Support Team


As Managing Director of the Maschmeyer Group Dr. Klaus Schieble is responsible for Human Resources and Legal. He built his expertise as head of sales personnel at AWD Holding AG. He has longstanding professional experience in economic, social and investment law and has participated in a variety of M & A transactions.

Dr. Klaus Schieble
Managing Director
MM Vermögensverwaltungs
GmbH & Co KG

As an expert in the analysis and evaluation of the macroeconomic and regulatory framework Dr. Michael Tröger supports the Alstin investments from market and competition analysis to evaluation of economic policy developments.

Dr. Michael Tröger
Chief Economist

As general counsel of MM Vermögensverwaltungs GmbH & Co. KG Jesko Petersen is responsible for all corporate legal issues in Maschmeyer Group. His areas of expertise include in particular the European and international business law.

He supports Alstin investments in finding suitable specialists in all fields of law.

Jesko Petersen, LL.M.

Advisory Board


(L-R) Dr. Alexander von Frankenberg, Dr. Philipp Rösler

Important Partners (selection)


Contact Us

Maximilianstrasse 34, D-80539 München

T: +49 89 255 437 250
F: +49 89 255 437 299