Growth capital and sales support for faster scaling of your business model.




Venture capital for innovative and dynamic start-up companies in the “Technology/Internet” and “Life Science/Health Care” sectors

Ensure your success by taking advantage of the unique ALSTIN investment approach: Customised, active support in sales, marketing and management in combination with Growth Capital. In order to facilitate sales and to accelerate growth, portfolio companies can draw on the extensive corporate experience of the ALSTIN investment professionals and sales experts.

The investments will benefit particularly from the regular exchange and support in the following areas:
Sales support
The intensity of the operational sales support depends on the individual needs of the company. Key points from the comprehensive catalog of services of the experts concerning coaching to implement revenue-generating activities, such as:

  • – Improvement of customer communication
  • – Sales training / seminars
  • – Optimization of sales processes
  • – Measures to control sales
  • – Advice on bonus and incentive systems
  • – Recruiting support
  • – Training of new sales staff
  • – Education and training of managers

By regular activities carried out following effects were achieved in the company demonstrably:

  • – Improve Conversion Rate
  • – Increase customer acquisition
  • – Increase of revenues
  • – Increase of employee motivation
Marketing Support
The multi-channel marketing advice is tailored to the needs of businesses. The focus of coaching the cross-channel, user-oriented customer communication is according to the latest aspects of neuromarketing. The following deals for easier customer acquisition, the investments use for themselves:

  • – Marketing audits
  • – Optimization of all marketing materials
  • – Cross-media neuromarketing (Limbic Marketing)
  • – Competitive analysis
  • – Market Research

Due to the additional measures, the following effects were achieved proven:

  • – Increase in customer inquiries
  • – Increase Conversion Rates
Network access
You need contacts with decision-makers? We bring our interests together with influential people in business, politics and society at home and abroad.The principals and the Alstin team can help you with network contacts in the following areas:

  • – Access to decision makers in large corporations
  • – Contacts with relevant media houses
  • – Obtaining internationally known celebrities
  • – Find other financing partners
Follow-on financing and exit
Successful companies want to grow strongly and expand rapidly. To this end, further rounds of financing are often necessary in order to open up future potentials.To secure your future expansion, we support our investments with:

  • – Help in finding investors
  • – Excellent contacts with development institutions
  • – Further Alstin-investments in future financing rounds
Executive management seminars
Many years of business experience in entrepreneurship and management is characterized by the Alstin team. This knowledge is passed along external top speakers regularly in executive events to the founders.Speakers extracts of events:Sven Gabor Janszky(Germany’s most famous futurologist)Dr. Philipp Rösler(Managing Director and board member of the World Economic Forum)Matthias Horx(Most influential trend researcher in the German-speaking countries)Prof. Markus Hengstschläger(Head Department of Medical Genetics, University of Vienna)Dr. Alexander von Frankenberg(General Manager of the High-Tech Gründerfonds)Alexander von Preysing(Head of Issuer Services German Börse AG)
Public relations
As a communications consultant, we support the investments to be known in the relevant target groups. Whether external communication or the design of internal communication. The company can always rely on the Alstin PR-support.Excerpts of the PR-support offer:

  • – Development of communication concepts
  • – Support for the media response
  • – Optimization of Press Releases
  • – Development of social media campaigns
  • – Contacts with journalists
Human Resource Management
A company is only as strong as the team behind. The experts of personnel management support investments in all personnel matters.The support takes place in the following areas:

  • – Finding and retaining high potentials
  • – Use of the large talent pools
  • – Network of experts to clarify labor law issues
  • – Design top modern Compensation and career systems
  • – Individual training for Executives
  • – Coaching on all personnel issues
  • – Organizing employee share ownership programs (ESOP esp.)
We help investments with direct access to the large Alstin expert network of specialists in all fields of law.


Each of our portfolio companies has the potential to have a long-term impact on markets.

ALSTIN portfolio holdings are characterised by outstanding teams with innovative business concepts and dynamic growth. Selected investments at a glance:


The numerous awards testify the success of Alstin investments

 Ideal growth support in the form of targeted investments in innovative companies

ALSTIN finances intelligent business growth, e.g. the development & expansion of sales & marketing, continued product & service development, acquisitions and internationalisation


Technological leadership / Special know-how / Patents


Scalable and potentially disruptive business models,ideally internationally applicable


Company headquarters or significant operational business in Germany, Switzerland, Austria (GSA)


Unique selling points with competitive advantage


Market-ready products or services (Proof of Concept)


Outstanding teams


Favourable market position with significant future growth potential

Your business plan should include the following:

Executive Summary / Business model / Objectives & strategy / market analysis / Experience of the key resources / Implementation plan / Ownership structure / Financial plan

Simply send us your business plan to:



The Team


Many years of investment team experience and access to a unique network are combined in the team.

The investments benefit in particular from the combination of entrepreneurial skills and first class expertise as well as access to a top-level international network.

This allows us to support you in all important stages of your company’s development, right up to the point of a strategic exit.


Carsten Maschmeyer is a successful entrepreneur, consultant and financial investor. He concentrates his investment activities in Maschmeyer Group. His main focus is monitoring the investments made by Alstin. To them he dedicated to an investor, strategic sparring partner and mentor. In 2007, Carsten Maschmeyer sold his company AWD to Swiss Life. Under his leadership AWD expanded in eleven countries and rose to become Europe's largest independent financial services provider. In 2000 he made a successful IPO and brought his company to the M-DAX.

Carsten Maschmeyer

Jörg Goschin is Managing Director of ALSTIN, which he co-founded with Carsten Maschmeyer in 2011. Jörg has more than 25 years of professional experience with leading firms in private equity, financial institutions, management consulting and entrepreneur. Prior to ALSTIN, Jörg was Partner and Managing Director at The Blackstone Group in London. From 2005-09, he was Managing Director at Cerberus Capital Management. Prior to Cerberus, Jörg was Member of Management Committee of BNP Paribas in Germany. In 2000 he founded the firstfive group which he led as CFO until 2002. Jörg started his career at Metzler Bank and The Boston Consulting Group. Jörg graduated in electrical engineering and business administration and holds a PhD in economics, both from TU Darmstadt.

Dr. Jörg Goschin
Principal, Managing Director

Lead Investment Team

Since 2007, Dr. Lukas Guenther has gained profound experience in the private equity / venture capital investment field. The qualified doctor and surgeon previously was Investment Director at Wellington Partners Venture Capital (Munich/London), where he specialised in investments in the areas of life science, technology and e-health and managed 28 equity transactions. In his academic career he held positions at Harvard University, University of Minnesota, and University of Freiburg. He holds an MBA degree from RSM Erasmus University.

Dr. Lukas Guenther
Investment Manager

Lukas Bennemann is an experienced Venture Capital Investor. In his previous position with VCDE Venture Partners, he was responsible for growth investments in Internet and Technology companies. Prior to working in VC, Lukas was an Investment Associate at Credit Suisse. He holds a Master of Science in Management from EBS Universität für Wirtschaft und Recht (Oestrich-Winkel), Copenhagen Business School (Copenhagen) and George Washington University (Washington D.C.).

Lukas Bennemann
Investment Manager

Alexander Rennig is involved in a variety of investment processes at ALSTIN. Including but not limited to the initial selection of opportunities, the analysis of business plans, financial planning as well as company valuation. Prior to joining ALSTIN, Alexander was an Analyst at AXA Strategic Ventures in Paris and 3M New Ventures in Munich. He holds a Master in Management from ESCP Europe (Campus Madrid & Paris) as well as a Bachelor in General Management / Business Law from EBS University of Business and Law.

Alexander Rennig
Investment Analyst

Growth Support Team

As Head of Sales Projects Lars Conrad supports Alstin investments in analyzing, optimizing and expanding their sales on the basis of field-tested recommendations for action.

He coaches managers, sales managers and employees in the implementation of customized communication standards and presentation techniques.

Lars Conrad
Head of Sales Projects

Karsten Mitzinnek has more than 18 years of experience in advising companies and organizations in all aspects of marketing and information technology.

As a successful CEO and founder, he now supports the Alstin investments in advertising and brand positioning, internal and external communication, in matters of e-business and the development of cross-media customer acquisition concepts.

Karsten Mitzinnek

As a specialist in cross-cultural communication and body language Marc Schröder supports the Alstin investments in the expansion abroad and the establishment of international networks. With his longstanding international experience he is coach and sales manager for successful communication and business practices in the target countries.

Marc Schröder
Sales International

Operations Support Team


Birgit Klier is the ALSTIN Office Manager. Before she gained extensive experience in various companies in the telecommunications and media industry as a Personal Assistant to the CEO.

Birgit Klier
Team assistant

As general counsel of MM Vermögensverwaltungs GmbH & Co. KG Jesko Petersen is responsible for all corporate legal issues in Maschmeyer Group. His areas of expertise include in particular the European and international business law.

He supports Alstin investments in finding suitable specialists in all fields of law.

Jesko Petersen

Advisory Board

(L-R) Dr. Alexander von Frankenberg, Dr. Philipp Rösler

Important Partners (selection)


Contact Us

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T: +49 89 255 437 250  F: +49 89 255 437 299  eMail: